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Green entrepreneurship
is the integration of human, financial, social, and natural/environmental capital. This is sometimes referred to as sustainable enterprise.
We believe that green entrepreneurship is a different, yet comprehensive, approach to profitability for the long-run. The approach is also dynamic, and therefore, should be viewed as a continuum. Where a company falls on this continuum depends on its business model.
There are those organizations whose focus is on achieving regulatory compliance. For others, optimizing key areas of non-financial performance or designing for the environment ("greening") may be their primary driver. Then there are some enterprises that decide to completely revamp their business
model and shift their orientation from a product to a service.
Regardless of where a company positions itself on this continuum, there are benefits and competitive advantages from having integrated business strategies and solutions. |
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Benefits and competitive advantages of green entrepreneurship - the sustainaiblity paradigm:
 | Creation of fresh opportunities for growth |
| Anticipation and reduction of market and non-market risks |
| Enhanced customer focus and greater customer alignment |
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Profitability and business longevity through optimization of competition/innovation |
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Enhanced workforce productivity along with greater economic and social performance |
There are also intrinsic benefits to a sustainability model: an organizational change that fosters systems thinking, continuous innovation for market leadership, corporate responsibility, collective intelligence, and transparency.
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Our mission
To help organizations expand capabilities, improve decision-making, maximize performance, and achieve sustainable growth through green entrepreneurship.
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